1. Add a blog
a blog to any site gives your clients the opportunity
to add fresh content easily and regularly. Search
engines love fresh content and if you encourage your
client to update the blog on at least a weekly basis,
or hopefully even more regularly, you will be giving
them a distinct SEO advantage. You can explain to
your client that blogs naturally attract search engine
traffic and they can take advantage of this by not
only adding content as often as possible, but to allow
visitors to ask questions or leave comments. but remember
to look out for spam comments and to remove anything
that looks like duplicate content.
Blogs also increase the size of the website over time
and this can provide a major SEO benefit in the form
of an increase in website authority and a higher number
of pages to leverage with internal links.
2. Reduce code bloat
spiders are on the lookout for unique content, and
for them to find it. For example, you should already
know that all scripts and CSS files should be added
as external files to reduce the time it takes for
search engine spiders to find the actual content as
well as reducing the code-to-content ratio.
3. Make each page unique
ranks the relevance of each website according to the
content it contains, and is always seeking relevant
content not contained anywhere else on the Internet.
This means that the content of every page needs to
be completely different not just from any other site
on the Web, but also any other page on the same site.
This raises the issue of duplicate content, the dread
of all site owners.
meta description tags
description tags are what appear in the search engine
results pages – they give the web surfer an
overview of what the site is about. Put your marketer’s
hat on and write a description that convinces visitors
to click on the result. This is your site’s
first opportunity to attract visitors, so it’s
vital that you give your client the best chance of
standing out from the other results.
Remember, Google also uses
meta description tags to differentiate web pages (although
not as much as title tags) so you also need to be
careful to describe each page differently to avoid
any duplicate content issues. Including free offers,
guarantees and a phone number can improve the click
through rate on your clients’ SEO ranking.
Make sure to limit the <meta> description tags
to 160 characters in length, including spaces.
5. Remove repetitive wording from the website
worth repeating again that unique content is vital
to the success of any site’s SEO. When designing
a website layout for a client it is tempting to include
information such as copyright text, contact details
and maybe even company mottos on every page of the
site. If there is not enough unique content on every
page then you run the risk of your client’s
site being penalised for duplicate content. That’s
why it’s important to remove such repetitive
wording from the website layout so that the true informational
content of the site is not diluted in any way.
6. Add footer links to every page
between web pages using plain text links, with the
target SEO keywords in the anchor text, can provide
a significant boost to your clients’ SEO rankings.
The problem is that most good website designs use
use anchor text. If this is the case, you can use
footer links to link between your pages, with the
keywords you want to rank for within the anchor text
of the links.
7. Create a separate web page for each keyword
or keyword phrase
best way for a website to rank for a particular keyword
phrase is to create a web page targeted to that phrase
with the keywords in the <title> tag, <meta>
description tags, <h1>, body copy and URL. This
means that it is critically important to create a
separate web page for each product or service that
the client sells, as well as category pages if they
are needed. A dedicated page for each product or service
will also ensure a good user experience as they will
land directly on this page from the search engine
results, making it much easier for them to buy online
or submit a form for more information.
8. Use keyword title tags on each page
tags appear in the title bar of the browser and are
one of the factors used by search engines to determine
the content of your page. Rather than including the
company name in the <title>tag, use the keywords
that your client wants to rank for. This will give
your client a solid advantage for ranking in the search
engines. Make sure to limit the <title> tags
to 60 characters in length, including spaces, so that
the full text of the title tags appears in the search
engine rankings and doesn’t get cut-off by Google.