SEO

.....It’s a well-established principle that on-site SEO is one of the most basic building blocks every business needs to have as they start on the road to search engine domination.

One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. With Google controlling more than 90% of the search traffic in the World alone,

It-Ocean.Net provides you different ways to improve the SEO strength of every website you design.



1. Add a blog

.....Adding a blog to any site gives your clients the opportunity to add fresh content easily and regularly. Search engines love fresh content and if you encourage your client to update the blog on at least a weekly basis, or hopefully even more regularly, you will be giving them a distinct SEO advantage. You can explain to your client that blogs naturally attract search engine traffic and they can take advantage of this by not only adding content as often as possible, but to allow visitors to ask questions or leave comments. but remember to look out for spam comments and to remove anything that looks like duplicate content.
Blogs also increase the size of the website over time and this can provide a major SEO benefit in the form of an increase in website authority and a higher number of pages to leverage with internal links.

2. Reduce code bloat


.....Google’s spiders are on the lookout for unique content, and JavaScript and CSS in the HTML code make it harder for them to find it. For example, you should already know that all scripts and CSS files should be added as external files to reduce the time it takes for search engine spiders to find the actual content as well as reducing the code-to-content ratio.

3. Make each page unique


.....Google ranks the relevance of each website according to the content it contains, and is always seeking relevant content not contained anywhere else on the Internet. This means that the content of every page needs to be completely different not just from any other site on the Web, but also any other page on the same site. This raises the issue of duplicate content, the dread of all site owners.

4. Use meta description tags

.....<meta> description tags are what appear in the search engine results pages – they give the web surfer an overview of what the site is about. Put your marketer’s hat on and write a description that convinces visitors to click on the result. This is your site’s first opportunity to attract visitors, so it’s vital that you give your client the best chance of standing out from the other results.

Remember, Google also uses meta description tags to differentiate web pages (although not as much as title tags) so you also need to be careful to describe each page differently to avoid any duplicate content issues. Including free offers, guarantees and a phone number can improve the click through rate on your clients’ SEO ranking.
Make sure to limit the <meta> description tags to 160 characters in length, including spaces.

5. Remove repetitive wording from the website layout

.....It’s worth repeating again that unique content is vital to the success of any site’s SEO. When designing a website layout for a client it is tempting to include information such as copyright text, contact details and maybe even company mottos on every page of the site. If there is not enough unique content on every page then you run the risk of your client’s site being penalised for duplicate content. That’s why it’s important to remove such repetitive wording from the website layout so that the true informational content of the site is not diluted in any way.

6. Add footer links to every page

.....Linking between web pages using plain text links, with the target SEO keywords in the anchor text, can provide a significant boost to your clients’ SEO rankings. The problem is that most good website designs use graphical, JavaScript or Flash navigation that don’t use anchor text. If this is the case, you can use footer links to link between your pages, with the keywords you want to rank for within the anchor text of the links.

7. Create a separate web page for each keyword or keyword phrase

.....The best way for a website to rank for a particular keyword phrase is to create a web page targeted to that phrase with the keywords in the <title> tag, <meta> description tags, <h1>, body copy and URL. This means that it is critically important to create a separate web page for each product or service that the client sells, as well as category pages if they are needed. A dedicated page for each product or service will also ensure a good user experience as they will land directly on this page from the search engine results, making it much easier for them to buy online or submit a form for more information.

8. Use keyword title tags on each page

.....<title> tags appear in the title bar of the browser and are one of the factors used by search engines to determine the content of your page. Rather than including the company name in the <title>tag, use the keywords that your client wants to rank for. This will give your client a solid advantage for ranking in the search engines. Make sure to limit the <title> tags to 60 characters in length, including spaces, so that the full text of the title tags appears in the search engine rankings and doesn’t get cut-off by Google.

SEO Packages

Package Duration Working Package Cost

Copper

2 weeks
Daily
Weekly
4,200/-
2,000/-
Silver 1 Month
Daily
Weekly
9,000/-
4,000/-
Gold 6 Month
Daily
Weekly
Monthly
30,000/-
15,000/-
6,000/-
Gold +
12 Month
Daily
Weekly
Monthly
60,000/-
30,000/-
12,000/-